Don’t give up!

Posted by WebM@ster in Business Development | 0 comments


A lot of businesses intend to stick to their original plan and give up as this doesn't work. Here at Lime we believe that there are a million ways to achieve your goals and that sometimes you have to chance strategy or go in a different direction to achieve your goals. But for starters, just try your other 25 options first when plan 'A' doesn't work ;-)

Hierarchy has no place in your business

Posted by WebM@ster in Business Development | 0 comments


If you want creative, motivated employees, then hierarchy has no place in your business, divisions, departments, and management hierarchy have all lost their purpose. It doesn't matter who is doing the work; all that matters is that the work gets done--and done right so it's delivering value to your clients.

In this Flowchart, there is no such thing as "management." There are no departments. Those fancy job titles, like VP, executive, and manager are gone. Look at the organizational chart: Clients are now positioned up at the top, while employees make up teams stationed in the middle, and the higher-ups are no longer higher-ups--they are now known as "team support" and they reside at the bottom of the chart.

For this to work, managers can no longer act like managers. Typically, managers assign tasks, correct employees, and serve as an escalation point for a problem. Leaders don't do this. Leaders improve engagement and increase autonomy in everyone's work. As a result, people do something not because they are told, but because they want to produce the best work for their clients.

Valve, a software development company, has no bosses or managers employed. In their employee handbook, it's explained that co-founder Gabe Newell is not your boss or anyone's for that matter. The Valve philosophy is designed to get rid of micromanagement and processes that stifle creative thinking and productivity. It allows the ideas, goals, and accomplishments of the company to become the main focus... as they should be.

Create a Team Culture Below your clients, you need self-motivated, self-sustaining teams (instead of individual employees), and below them, your team support. This creates a culture where teams are pushed forward, rather than individuals. When everyone feels like they're on the same team, responsibility is shared throughout the entire company.

Encourage this through a team goal. These goals need to align between the team, the client, and the company. At my company, we have a team goal that we make sure is measured and improved upon every two weeks. Essentially everyone becomes a valuable asset. If even one person does not hold up his end, the entire goal (and organization) will be affected.

Don't Let Anyone Pass the Buck Flipping your organizational structure will promote a culture with client or customer satisfaction as the top priority. How? Because when something goes wrong and problems arise, everyone is on the same page to handle the concerns.

If someone needs help with a problem, you don't need to solve it--allow your team members to do it. Reinforce that there is no room for delegation, only for support from each other. Your team is encouraged to work together and bypass the departments that once divided them. No longer will you hear that the design team didn't get the required project to the marketing team on time. Everyone knows where everything is in the process, what goals and deadlines need to be met, and is able to work together to see everything goes as planned. Clients and customers in turn see zero disconnect, and passing the buck is no longer an option when satisfaction is on the line.

If you have the right people--your customers--at the top, everything else will fall into place.

KLM Meet & Seat

Posted by WebM@ster in Social Media | 0 comments


Want to find out who will be on your KLM flight? With Meet & Seat you can view other passengers’ Facebook or LinkedIn profile details and see where they’ll be sitting – long before your flight leaves the ground. KLM’s Meet & Seat lets you find out about interesting people who will be on board your KLM flight such as other passengers attending the same event as you at your destination. Simply share your Facebook or LinkedIn profile through Manage my Booking. Next, check other passengers’ profile details and where they'll be sitting. Of course you can also choose your seat. Meet & Seat is a new KLM service – the first of its kind. It is available for:

  • Bookings with 1 passenger
  • From 90 days until 48 hours before departure
  • An increasing number of intercontinental KLM flights to and from Amsterdam.

How does it work

If you have booked a KLM flight from Amsterdam to one of the above destinations, or back:
  1. 1Go to and log in to Manage my Booking.
  2. 2Go to the ‘Seating’ tab and click ‘Meet & Seat’ on the right.
  3. 3Log in to your Facebook or LinkedIn account.
  4. 4Select the profile details you want to share with other passengers and add your travel details.
The seat map will show you other passengers’ profile details and which seat they have chosen. You can select your seat – for example next to someone with similar interests.

Profile and privacy

If other passengers on your flight have shared their details via Meet & Seat after you have, we will send you an e-mail. You can always choose to show less or more profile details, or remove your profile details from the seat map entirely. Simply log in to Manage my Booking, go to the ‘Seating’ tab and click ‘Meet & Seat’. Here you can edit your profile details. KLM will not use your profile details for other purposes than Meet & Seat. We will not share your details with third parties either. 48 hours after your flight has departed, your details will be removed automatically.

Your seat

When sharing your details via Meet & Seat, you can change your seat as often as you like, and arrange for extra comfortable seats in Economy Class. If you choose to remove your profile from Meet & Seat, your seat number will remain the same. Please note that Meet & Seat is available only through Manage my Booking up until 48 hours before departure. After that, you will not be able to view other passengers’ profile details or where they will be sitting. More information on:

Making coins more accessible for visual disabled

Posted by WebM@ster in Design | 0 comments


The round shaped coins must have a lot of benefits that other figures such as a triangle or a square don’t. Also, non-rounded coins may have many demerits. Aside from those, travelers and other people who are not accustomed to the currency would be able to easily remember how much each of these coins is (as long as she knows how to read pie charts).

source: Mac (Makoto) Funamizu

How usefull is e-mail …

Posted by WebM@ster in Business Development | 0 comments


Before you have a look at the infographic below, look at your e-mail program and think about all the useless e-mail you receive and how much time you spend a day in reading/deleting e-mails ... Than consider when the last time was you actualy spoke to the people you send your last 10 e-mails too ...

source: stapledesign

60 seconds in Social Media

Posted by WebM@ster in Social Media | 1 comments


Nicholas Cage would have trouble driving this lot away. Every minute in social media there are millions of interactions taking place –  they happen on Pinterest, Foursquare, Flickr, Tagged, LinkedIn,StumbleUpon, Twitter, Facebook and YouTube as detailed by this nice infographic here detailing what can happen in a mere 60 seconds in social media. How many Tweets do you reckon? Enough that if you read them all it would take days to get through them all.  And forget about Facebook with 700,000 messages you could be there for weeks.


Great webdesign!

Posted by WebM@ster in Web Design | 0 comments


When we are asked to design a website, the majority of our clients are very concerned about the look of their homepage. They want to showcase as much as possible of their company and forget about the message they want to send to their potential client. If there are to many different propositions on the homepage, it will take the visitor to much time to discover if he has landed on the right website. and don't forget, you have about 0,8 seconds to convince him before he bounces (leaves the website without any action). On the left you see the best example of a clear message on the homepage, and this also happens to be the most popular website on the whole internet...  It shows a form with only one field, a button that says search and some humor in the button next to it saying "I'm feeling lucky".  But now think about what you expected before you landed on this page. You where looking for information on the web, you needed some help to find this so you went to google with only one goal...   fill in the search form and find the website that offers you the information you are looking for! And isn't this exactly what this homepage does? Of course not everybody has a clear "one trick" proposition like Google, so take a look at Amazon and see how they are doing. Ugly website isn't it. But again it does the trick and it does it very well!! The overload on information you get on this site has only one goal, getting you away from the homepage as fast as possible. It forces you to go search a product (prominent search bar on top) or to click on one of the many offers they make. Don't have clue what you are looking for, see the "What Other Customers Are Looking At Right Now" section to find the most popular products. So next time when you have 5 minutes left, have a look at your homepage and imagine you are a potential punter looking for a specific product/service you are selling and ask yourselves the following questions:

  •  Is it clear what your website offers
  • Is it clear what your main products/services are
  • Is there a clear navigation structure
  • Do you give the visitor the information he expects to find
Remember that this visitor came through a search on the web, a link in an e-mail or a reference link on another website, with a specific need for information and you have less than 1 second to convince him he is in the right place!
Thanks to Peter Ros from Admium for the inspiration for this post

Pinterest is going local in France !

Posted by WebM@ster in Marketing & Advertising, Social Media | 0 comments


Pinterest introduced a localized version of its website for France on Tuesday, the first non-English edition of its site. While the French version does offer language support in search and other text-heavy areas of the site, the French edition's main aim is to provide a more localized community experience for users in the country, an e-mailed statement from Pinterest suggests. The platform will feature content from French domains and pins with French-language descriptions more prominently in search and on category pages, as well as pins from local users. To kick off the launch, Pinterest sent a team to Paris this week to help build awareness of the service in the country. The San Francisco-based startup also partnered with some 300 bloggers to write guest posts and promote the site through a "Pin It Forward" campaign. The French edition will automatically appear to those connecting to with a French IP address. Pinterest does not appear to own the domain.

Traffic vs Conversion

Posted by WebM@ster in SEO, Web Design | 0 comments


If you ask people if they are happy with their website performance, 9 out of 10 people will start talking about the amount of traffic they generate to their website. And in most cases number 10 will tell you that his nephew is responsible for the website and that he thinks it looks great. And this is where it all goes wrong. In general the success of a website is measured by the amount of traffic of a website. The same phenomenon is seen in social media where people collect followers on Twitter or friends on Facebook. It is the general opinion that if you generate enough traffic, your on-line strategy is successful.But in our opinion the real value of your on-line presence is measured by the conversion rate. Meaning how many people who visited your website actual grabbed the phone, filled in a form, inscribed for an event, downloaded a PDF or whatever other goal you set to make this visitor a customer. A big part in turning visitors into customers is the visitor experience. In most cases he came on your site after a Google search,a click on a link in an e-mail or tweet. And from the moment this visitor lands on your website you need to make things as easy as possible. You want to direct him as fast as possible to the information he is looking for and present him this information as good as possible. If a visitor has to search how to navigate to other pages, has to fill in forms that ask to many irrelevant questions or there is no call to action, it can make the difference between a new contact or a lost visitor. So next time you look at your website, don't think about what you want to have on there, but think about what a potential contact expects to find and how you can help him as fast and good as possible. Ensure a smooth user experience, from the moment a potential client clicks on a link to your website until he dials your number and everything in between. The second thing you should start looking at is when you have set your goals for your website (inscribe for that newsletter, order a product, etc.) is which visitors you attract. If you have a local company, there is no use in attracting all kind of foreign traffic. So make an ideal client profile and match this to the visitors you attract. This will result in lower trafic ratings, but in much better traffic quality and a better conversion rating! So in the future when somebody asks you how successful your website is you can say, 1 out of ... visitors becomes a contact/client!

New website for Scape Design

Posted by WebM@ster in Web Design | 0 comments


Lime just launched the new website for Scape Design. James Basson from Scape was very clear in the fact that he thought that a picture says more than a 1.000 words. So our task was to give the image material a prominent role in the design. Using 2 different page templates for more or less copy and big images with thumbnails to start a light-box showing all images did the job. The second challenge was to have James, who is an excellent landscape designer but no techie, to update and maintain his website. By implementing some specific back-end features in an already very user friendly CMS, James was capable to fill the websites with content without any problem! The best thing is to have a look for yourselve at: