Speak the language of your target audience !!

Posted by WebM@ster in Marketing & Advertising | 0 comments


How do you reach teenagers used to to SMS, Snapchat, Whatsapp, etc. Speak a language they understand! As this brilliant billboard completely written in emoji does!

emoji-campaign P.s. it says: "I want to fit in, but I don't want to smoke"

Urban picNYCtable

Posted by WebM@ster in Design | 0 comments


I couldn't resist sharing this piece of Dutch Design. Great out of the box thinking in re-inventing the pick-nick table. Read the designers story below.Urban farming is a fast growing phenomenon where the typically rural practice of agriculture is brought into the city. The picNYC table goes one step further and brings the rural experience of picnicking not just in the city, but into the apartment. The folded lightweight aluminum table top and legs form a stiff framework for the grass, soil and stones (needed for drainage). The picNYC table creates a surreal experience of nature in the city that literally transforms dining. Suddenly spilling water becomes a necessity instead of a problem, wine glasses need coasters not to prevent ring stains but to avoid tumbling. Included in the rural experience is the maintenance of the grass. No table grass mower yet exists and the grass therefore needs to be cut by hand. Based on the number of cuts, maintenance, usage, sunlight and season, the PicNYC table responds with a variety of colors to the conditions set by the owner. However, the color can always be reset to bright green since fresh sod is available year round. Based on the concept of transposing natural experiences to the apartment, endless alterations are possible with flowers, herbs or even vegetables. Depending on the needs and green thumbs of the owner, the PicNYC table brings various degrees and qualities of the rural experience into the urban residence. As a consequence, the PicNYC table transforms dining into a feast at a new intersection of nature and city. Design by: HAIKO CORNELISSEN ARCHITECTEN

Why you should start blogging today!

Posted by WebM@ster in Business Development, SEO, Social Media | 0 comments


The power of blogging to reach huge audiences and prospective customers cannot be underestimated. If you want your voice to be heard on the social web, you need to have a blog. If you’ve just started blogging for business, focus on consistently giving your audience helpful advice that solves their problems. If you’re not 100% sure what kind of content to offer, survey your customers and ask them to tell you. Asking your customers not only gives you valuable insights about what they find useful, but can help to promote your blog as well. pr-social-media-platforms-research

Social Media campaigns work

Posted by WebM@ster in Business Development, Social Media | 0 comments


When a social media campaign is done right, more leads and publicity are generated for a business. In fact, 52 percent more leads were generated when marketers spent six or more hours a week engaging on social media compared to those who spent less time, this infographic suggests. Furthermore, 1 out of 3 companies say that Facebook is essential to their business. That is for both business to consumer and business to business ventures, the infographic says. Additionally, 80 percent of marketers say social content has been a primary factor in generating chatter and exposure for their businesses while 46 percent of people who use the internet say they count on social media to inform their decision before purchasing something from a company. It should therefore make sense that businesses which want to grow even in a competitive market should also focus on developing a successful social media campaign. Tips-For-Successful-A-Social-Media-Campaign-On-Facebook-Twitter-and-LinkedIn-Infographic

We couldn’t have shown it better ourselves

Posted by WebM@ster in Marketing & Advertising, Social Media | 0 comments


Trying to make sense of that ambiguous term called -Integrated Advertising. http://youtu.be/QPr0iRKQ7IM?hd=1

OSX 10.9 Maverick Mail search / spotlight not working

Posted by WebM@ster in OSX | 0 comments


If you use mail as an archive as we do and with the update to Maverick your spotlight or the search in the mail.app stopped working (including smart mailboxes that stay empty). You must be very frustrated, as we where. But fortunately there is a solution: 1.  Run "terminal" app and issue the command sudo mdutil -i on / It will prompt you for password. Once entered, the command output "index enabled". 2. Go to: System Preferences "Spotlight" then the 'Privacy" Tab. Click the " + " tab and ADD to the Exclusion window your Hard Drive.  Yes, your Hard Drive. Ignore the warning window. Close the Preferences. THEN, re-do this sequence then select the HARD DRIVE and press the " - " tab to remove it from the search exclusions.  This will set the computer back up to re-index the complete drive. 3.  Give it some time to re-index.

70% of smartphone owners use Facebook

Posted by WebM@ster in Social Media | 0 comments


61% of respondents who use Facebook do so every day. Facebook engagement is highest over the weekend from Friday through Sunday when it peaks. Often, this communication is asynchronous.

Respondents use social media all day long during a wide variety of work and non-work activities. Not surprisingly, Facebook dominates followed by Twitter and to a much lesser extent LinkedIn.

 IDC-Social and connected all day longIDC-Social means social

Over the course of a week, respondents spent about a quarter of their mobile communication time on Facebook or just over a half an hour. Top Facebook activities involve content snacking or grazing to keep up with connections. Participants averaged 13.8 Facebook sessions per day each lasting an average of two minutes and twenty-two seconds.

For marketers, these facts are critical. While participants spend a quarter of their communication time on Facebook, it’s done in a lot of short bursts where the user’s main focus is their timeline. Marketers take heed. Consumers spend a lot of time on Facebook but it’s in short bursts of content snacking. Your content on Facebook must be able to break through the newsfeed clutter and be easy-to-consume.IDC-Facebook Always Connected.pdf - File Shared from BoxIDC-We are always connected

The top Facebook activities that were used multiple times a day included checking personal Facebook timelines and responding to friends’ comments and posts. One-third of Facebook users message friends directly. Additionally, they use games and check out apps.IDC-Facebook Always Connected-Activities

Most Facebook users spent the greatest proportion of their Facebook time on their timelines. This activity was almost twice as much as any other Facebook function. So while our phones keep us connected, we’re really focused on ourselves and how we’re viewed by others. The data shows that we’re more outwardly focused on the weekends than during the week. IDC-Where we  Connected - Activities

If you’re using Facebook as part of your social media marketing strategy, understand that a good proportion of your audience will be viewing your content on a smartphone. Therefore ensure that it’s mobile friendly. Have you considered the implications of mobile usage on your Facebook marketing strategy? If so, what have you done and why?

Great vintage advertising for social media/networks

Posted by WebM@ster in Design, Graphic Design, Social Media | 1 comments


Back in late 2010, a set of vintage advertising posters for social media sites made the rounds of a few advertising and design websites. But as everything old on the internet appears to be new again today, I'm suddenly seeing them all over the place. Made by a Brazilian advertising agency Moma Propaganda for something called the MaxiMidia Seminars, vintage_ads

14 Ways To Get More Facebook Shares!

Posted by WebM@ster in Social Media | 0 comments


Great Infographic by Mari Smith, 14 Ways To Get More Facebook Shares! Fun infographic co-presented by the good peeps at ShortStack and Mari Smith! What do you think of these ideas? If you like them, please share with your peeps. Print

5 Proven Techniques for Building up Your Facebook Page

Posted by WebM@ster in Social Media | 0 comments


As a small business owner you are probably pulled in a thousand different directions running your business and are wondering why you should devote precious moments of your time to social marketing on Facebook. Here are a few key items to consider when deciding how to prioritize your time:
  1. Lots of potential for new business – There are over 900 million (and counting) users on Facebook today.
  2. Your existing and potential customers are already on Facebook - With such a high number of users, your current customers are already on Facebook and you can start marketing to them to strengthen your relationship with them.
  3. Match/Exceed your competitors – Your competitors are on Facebook too. If you are not using Facebook to promote your business, you might actually be losing business to your competition.
  4. Numbers don’t lie-  According to Facebook’s February 2012 data:
    • 51% of consumers are more likely to buy a product or brand after liking them on Facebook.
    • 80% of consumers are more likely to try new things based on friends’ suggestions made in social media
    • 74% of consumers are more likely to encourage friends to try new products.
    • Social Media is becoming more influential at each phase of the connected world.
  5. It’s not that hard! – Not to toot our own horn, but tools like Pagemodo are constantly evolving to make social marketing on Facebook a snap, even if you don’t have any technical skills.
If you are just getting started utilizing Facebook to promote your small business here is a quick checklist to help you create a strong social presence and build up your Facebook fan base.

5 Proven Techniques for Building up Your Facebook Page

  1. Select a vanity URL –A vanity URL describes a custom website address you can create for your Facebook fan page. It usually looks like www.facebook.com/yourbusinessname instead of a default URL assigned by Facebook. Please note you will need to have at least 25 fans in order to be eligible to create a vanity URL.
  2. Set your cover photo & profile photo – Once your business has a new fan page and a custom URL, it’s time to start thinking about your branding. One way to convey your brand and what it stands for is by taking full advantage of available cues: cover photo and profile photo. Think about posting imagery that helps to tell the story about your business.
  3. Add milestones & key moments – Potential customers want to conduct business with companies that they trust, one way to create trust on your fan page is by adding and highlighting important dates and events for your small business. If you can, try to make these milestones as visual as possible to help them pop when visitors are scanning your page.
  4. Get your customers to Like your page – Timeline does not allow page owners to default the landing page on which visitors land, but that doesn’t mean you can’t encourage growth of your fan base. One way to grow the number of your fans is by providing valuable information that existing and potential customers want (for example a coupon code) that can be accessed once a user becomes a fan of your page. You can achieve this by adding a “Like Gate” that hides your content:  It is important to note that growing the number of followers on your page should not be a only a numbers game.Quality matters more than quantity – target potential customers so that you can engage them. Don’t stop here – email your contacts, and tell them about your Facebook Page. Make sure you add a link to your Like-gated page.
  5. Engage fans with quality content – Now that you have created and customized your page it’s time to make sure you are posting quality information that your fans can interact with. Here are a few pointers to think about when creating content for your fan page:
    • Posting visual and timely updates increases fan engagement and also increases the virality of your Facebook Page, potentially attracting new fans
    • Post on regular basis – try to post at least 2-3 times a week
    • Interact with your fans by responding to posted comments and questions
    • Don’t be afraid to be yourself and showcase your personality
    • It is okay to ask questions (remember we can all learn from our customers!)