Marketing & Advertising
Customer 2.0 requires a more intelligent marketing experience and we’re here to show you how – don’t get left behind! Unlikely you’re the only supplier of what you do or sell – so you have to keep moving forward and gaining market share.
What is Integrated Marketing Communication?
It’s a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels – (c/o Wikipedia) So, what does it mean for you?
You may have used all of these channels before at one time or another, however, have you ever used them in a cohesive and coherent way? Lime IMC will work with you from strategic planning to creative, execution and analysis of the activity and help you develop your loyalty programs to keep your customers coming back and spending more!
How to benefit from IMC?
The main benefit every business wants to get from their marketing spend is higher revenues, more customers, a larger market share, plus a better margin and bottom line……..simple!
Sending relevant and meaningful messages and offers to your customers or targets in the format that they want, will read and respond to is essential. Coupled with building your brand and developing complete marketing continuity will enable you – as a business to improve the customer journey. Understanding this customer journey is essential and Lime IMC will work with you to bring this to a reality.