If you’ve just started blogging for business, focus on consistently giving your audience helpful advice that solves their problems. If you’re not 100% sure what kind of content to offer, survey your customers and ask them to tell you. Asking your customers not only gives you valuable insights about what they find useful, but can help to promote your blog as well.

While the French version does offer language support in search and other text-heavy areas of the site, the French edition’s main aim is to provide a more localized community experience for users in the country, an e-mailed statement from Pinterest suggests. The platform will feature content from French domains and pins with French-language descriptions more prominently in search and on category pages, as well as pins from local users. To kick off the launch, Pinterest sent a team to Paris this week to help build awareness of the service in the country. The San Francisco-based startup also partnered with some 300 bloggers to write guest posts and promote the site through a “Pin It Forward” campaign.

The French edition will automatically appear to those connecting to pinterest.com with a French IP address. Pinterest does not appear to own the pinterest.fr domain.

Furthermore, 1 out of 3 companies say that Facebook is essential to their business. That is for both business to consumer and business to business ventures, the infographic says. Additionally, 80 percent of marketers say social content has been a primary factor in generating chatter and exposure for their businesses while 46 percent of people who use the internet say they count on social media to inform their decision before purchasing something from a company.

It should therefore make sense that businesses which want to grow even in a competitive market should also focus on developing a successful social media campaign.

Respondents use social media all day long during a wide variety of work and non-work activities. Not surprisingly, Facebook dominates followed by Twitter and to a much lesser extent LinkedIn.

Over the course of a week, respondents spent about a quarter of their mobile communication time on Facebook or just over a half an hour. Top Facebook activities involve content snacking or grazing to keep up with connections. Participants averaged 13.8 Facebook sessions per day each lasting an average of two minutes and twenty-two seconds.

For marketers, these facts are critical. While participants spend a quarter of their communication time on Facebook, it’s done in a lot of short bursts where the user’s main focus is their timeline. Marketers take heed. Consumers spend a lot of time on Facebook but it’s in short bursts of content snacking. Your content on Facebook must be able to break through the newsfeed clutter and be easy-to-consume.

The top Facebook activities that were used multiple times a day included checking personal Facebook timelines and responding to friends’ comments and posts. One-third of Facebook users message friends directly. Additionally, they use games and check out apps.

Most Facebook users spent the greatest proportion of their Facebook time on their timelines. This activity was almost twice as much as any other Facebook function. So while our phones keep us connected, we’re really focused on ourselves and how we’re viewed by others. The data shows that we’re more outwardly focused on the weekends than during the week.

If you’re using Facebook as part of your social media marketing strategy, understand that a good proportion of your audience will be viewing your content on a smartphone. Therefore ensure that it’s mobile friendly.

Have you considered the implications of mobile usage on your Facebook marketing strategy? If so, what have you done and why?

As a small business owner you are probably pulled in a thousand different directions running your business and are wondering why you should devote precious moments of your time to social marketing on Facebook. Here are a few key items to consider when deciding how to prioritize your time:

In this Flowchart, there is no such thing as “management.” There are no departments. Those fancy job titles, like VP, executive, and manager are gone. Look at the organizational chart: Clients are now positioned up at the top, while employees make up teams stationed in the middle, and the higher-ups are no longer higher-ups–they are now known as “team support” and they reside at the bottom of the chart.

For this to work, managers can no longer act like managers. Typically, managers assign tasks, correct employees, and serve as an escalation point for a problem. Leaders don’t do this. Leaders improve engagement and increase autonomy in everyone’s work. As a result, people do something not because they are told, but because they want to produce the best work for their clients.

Valve, a software development company, has no bosses or managers employed. In their employee handbook, it’s explained that co-founder Gabe Newell is not your boss or anyone’s for that matter. The Valve philosophy is designed to get rid of micromanagement and processes that stifle creative thinking and productivity. It allows the ideas, goals, and accomplishments of the company to become the main focus… as they should be.

Create a Team Culture
Below your clients, you need self-motivated, self-sustaining teams (instead of individual employees), and below them, your team support. This creates a culture where teams are pushed forward, rather than individuals. When everyone feels like they’re on the same team, responsibility is shared throughout the entire company.

Encourage this through a team goal. These goals need to align between the team, the client, and the company. At my company, we have a team goal that we make sure is measured and improved upon every two weeks. Essentially everyone becomes a valuable asset. If even one person does not hold up his end, the entire goal (and organization) will be affected.

Don’t Let Anyone Pass the Buck
Flipping your organizational structure will promote a culture with client or customer satisfaction as the top priority. How? Because when something goes wrong and problems arise, everyone is on the same page to handle the concerns.

If someone needs help with a problem, you don’t need to solve it–allow your team members to do it. Reinforce that there is no room for delegation, only for support from each other. Your team is encouraged to work together and bypass the departments that once divided them. No longer will you hear that the design team didn’t get the required project to the marketing team on time. Everyone knows where everything is in the process, what goals and deadlines need to be met, and is able to work together to see everything goes as planned. Clients and customers in turn see zero disconnect, and passing the buck is no longer an option when satisfaction is on the line.

If you have the right people–your customers–at the top, everything else will fall into place.