The power of blogging to reach huge audiences and prospective customers cannot be underestimated. If you want your voice to be heard on the social web, you need to have a blog. If you’ve just started blogging for business, focus on consistently giving your audience helpful advice that solves their problems. If you’re not 100% sure what kind of content to offer, survey your customers and ask them to tell you. Asking your customers not only gives you valuable insights about what they find useful, but can help to promote your blog as well.
When a social media campaign is done right, more leads and publicity are generated for a business. In fact, 52 percent more leads were generated when marketers spent six or more hours a week engaging on social media compared to those who spent less time, this infographic suggests. Furthermore, 1 out of 3 companies say that Facebook is essential to their business. That is for both business to consumer and business to business ventures, the infographic says. Additionally, 80 percent of marketers say social content has been a primary factor in generating chatter and exposure for their businesses while 46 percent of people who use the internet say they count on social media to inform their decision before purchasing something from a company. It should therefore make sense that businesses which want to grow even in a competitive market should also focus on developing a successful social media campaign.
Trying to make sense of that ambiguous term called -Integrated Advertising. http://youtu.be/QPr0iRKQ7IM?hd=1
61% of respondents who use Facebook do so every day. Facebook engagement is highest over the weekend from Friday through Sunday when it peaks. Often, this communication is asynchronous.
Respondents use social media all day long during a wide variety of work and non-work activities. Not surprisingly, Facebook dominates followed by Twitter and to a much lesser extent LinkedIn.
Over the course of a week, respondents spent about a quarter of their mobile communication time on Facebook or just over a half an hour. Top Facebook activities involve content snacking or grazing to keep up with connections. Participants averaged 13.8 Facebook sessions per day each lasting an average of two minutes and twenty-two seconds.
For marketers, these facts are critical. While participants spend a quarter of their communication time on Facebook, it’s done in a lot of short bursts where the user’s main focus is their timeline. Marketers take heed. Consumers spend a lot of time on Facebook but it’s in short bursts of content snacking. Your content on Facebook must be able to break through the newsfeed clutter and be easy-to-consume.
The top Facebook activities that were used multiple times a day included checking personal Facebook timelines and responding to friends’ comments and posts. One-third of Facebook users message friends directly. Additionally, they use games and check out apps.
Most Facebook users spent the greatest proportion of their Facebook time on their timelines. This activity was almost twice as much as any other Facebook function. So while our phones keep us connected, we’re really focused on ourselves and how we’re viewed by others. The data shows that we’re more outwardly focused on the weekends than during the week.If you’re using Facebook as part of your social media marketing strategy, understand that a good proportion of your audience will be viewing your content on a smartphone. Therefore ensure that it’s mobile friendly. Have you considered the implications of mobile usage on your Facebook marketing strategy? If so, what have you done and why?
Back in late 2010, a set of vintage advertising posters for social media sites made the rounds of a few advertising and design websites. But as everything old on the internet appears to be new again today, I'm suddenly seeing them all over the place. Made by a Brazilian advertising agency Moma Propaganda for something called the MaxiMidia Seminars,
Great Infographic by Mari Smith, 14 Ways To Get More Facebook Shares! Fun infographic co-presented by the good peeps at ShortStack and Mari Smith! What do you think of these ideas? If you like them, please share with your peeps.
- Lots of potential for new business – There are over 900 million (and counting) users on Facebook today.
- Your existing and potential customers are already on Facebook - With such a high number of users, your current customers are already on Facebook and you can start marketing to them to strengthen your relationship with them.
- Match/Exceed your competitors – Your competitors are on Facebook too. If you are not using Facebook to promote your business, you might actually be losing business to your competition.
- Numbers don’t lie- According to Facebook’s February 2012 data:
- 51% of consumers are more likely to buy a product or brand after liking them on Facebook.
- 80% of consumers are more likely to try new things based on friends’ suggestions made in social media
- 74% of consumers are more likely to encourage friends to try new products.
- Social Media is becoming more influential at each phase of the connected world.
- It’s not that hard! – Not to toot our own horn, but tools like Pagemodo are constantly evolving to make social marketing on Facebook a snap, even if you don’t have any technical skills.
5 Proven Techniques for Building up Your Facebook Page
- Select a vanity URL –A vanity URL describes a custom website address you can create for your Facebook fan page. It usually looks like www.facebook.com/yourbusinessname instead of a default URL assigned by Facebook. Please note you will need to have at least 25 fans in order to be eligible to create a vanity URL.
- Set your cover photo & profile photo – Once your business has a new fan page and a custom URL, it’s time to start thinking about your branding. One way to convey your brand and what it stands for is by taking full advantage of available cues: cover photo and profile photo. Think about posting imagery that helps to tell the story about your business.
- Add milestones & key moments – Potential customers want to conduct business with companies that they trust, one way to create trust on your fan page is by adding and highlighting important dates and events for your small business. If you can, try to make these milestones as visual as possible to help them pop when visitors are scanning your page.
- Get your customers to Like your page – Timeline does not allow page owners to default the landing page on which visitors land, but that doesn’t mean you can’t encourage growth of your fan base. One way to grow the number of your fans is by providing valuable information that existing and potential customers want (for example a coupon code) that can be accessed once a user becomes a fan of your page. You can achieve this by adding a “Like Gate” that hides your content: It is important to note that growing the number of followers on your page should not be a only a numbers game.Quality matters more than quantity – target potential customers so that you can engage them. Don’t stop here – email your contacts, and tell them about your Facebook Page. Make sure you add a link to your Like-gated page.
- Engage fans with quality content – Now that you have created and customized your page it’s time to make sure you are posting quality information that your fans can interact with. Here are a few pointers to think about when creating content for your fan page:
- Posting visual and timely updates increases fan engagement and also increases the virality of your Facebook Page, potentially attracting new fans
- Post on regular basis – try to post at least 2-3 times a week
- Interact with your fans by responding to posted comments and questions
- Don’t be afraid to be yourself and showcase your personality
- It is okay to ask questions (remember we can all learn from our customers!)
Want to find out who will be on your KLM flight? With Meet & Seat you can view other passengers’ Facebook or LinkedIn profile details and see where they’ll be sitting – long before your flight leaves the ground. KLM’s Meet & Seat lets you find out about interesting people who will be on board your KLM flight such as other passengers attending the same event as you at your destination. Simply share your Facebook or LinkedIn profile through Manage my Booking. Next, check other passengers’ profile details and where they'll be sitting. Of course you can also choose your seat. Meet & Seat is a new KLM service – the first of its kind. It is available for:
- Bookings with 1 passenger
- From 90 days until 48 hours before departure
- An increasing number of intercontinental KLM flights to and from Amsterdam.
How does it workIf you have booked a KLM flight from Amsterdam to one of the above destinations, or back:
- 1Go to KLM.com and log in to Manage my Booking.
- 2Go to the ‘Seating’ tab and click ‘Meet & Seat’ on the right.
- 3Log in to your Facebook or LinkedIn account.
- 4Select the profile details you want to share with other passengers and add your travel details.
Profile and privacyIf other passengers on your flight have shared their details via Meet & Seat after you have, we will send you an e-mail. You can always choose to show less or more profile details, or remove your profile details from the seat map entirely. Simply log in to Manage my Booking, go to the ‘Seating’ tab and click ‘Meet & Seat’. Here you can edit your profile details. KLM will not use your profile details for other purposes than Meet & Seat. We will not share your details with third parties either. 48 hours after your flight has departed, your details will be removed automatically.
Your seatWhen sharing your details via Meet & Seat, you can change your seat as often as you like, and arrange for extra comfortable seats in Economy Class. If you choose to remove your profile from Meet & Seat, your seat number will remain the same. Please note that Meet & Seat is available only through Manage my Booking up until 48 hours before departure. After that, you will not be able to view other passengers’ profile details or where they will be sitting. More information on: http://bemyguest.klm.com/en_GB/
Nicholas Cage would have trouble driving this lot away. Every minute in social media there are millions of interactions taking place – they happen on Pinterest, Foursquare, Flickr, Tagged, LinkedIn,StumbleUpon, Twitter, Facebook and YouTube as detailed by this nice infographic here detailing what can happen in a mere 60 seconds in social media. How many Tweets do you reckon? Enough that if you read them all it would take days to get through them all. And forget about Facebook with 700,000 messages you could be there for weeks.
Pinterest introduced a localized version of its website for France on Tuesday, the first non-English edition of its site. While the French version does offer language support in search and other text-heavy areas of the site, the French edition's main aim is to provide a more localized community experience for users in the country, an e-mailed statement from Pinterest suggests. The platform will feature content from French domains and pins with French-language descriptions more prominently in search and on category pages, as well as pins from local users. To kick off the launch, Pinterest sent a team to Paris this week to help build awareness of the service in the country. The San Francisco-based startup also partnered with some 300 bloggers to write guest posts and promote the site through a "Pin It Forward" campaign. The French edition will automatically appear to those connecting to pinterest.com with a French IP address. Pinterest does not appear to own the pinterest.fr domain.