Viewing posts categorised under: SEO

Why you should start blogging today!

Posted by WebM@ster in Business Development, SEO, Social Media | 0 comments


The power of blogging to reach huge audiences and prospective customers cannot be underestimated. If you want your voice to be heard on the social web, you need to have a blog. If you’ve just started blogging for business, focus on consistently giving your audience helpful advice that solves their problems. If you’re not 100% sure what kind of content to offer, survey your customers and ask them to tell you. Asking your customers not only gives you valuable insights about what they find useful, but can help to promote your blog as well. pr-social-media-platforms-research

Traffic vs Conversion

Posted by WebM@ster in SEO, Web Design | 0 comments


If you ask people if they are happy with their website performance, 9 out of 10 people will start talking about the amount of traffic they generate to their website. And in most cases number 10 will tell you that his nephew is responsible for the website and that he thinks it looks great. And this is where it all goes wrong. In general the success of a website is measured by the amount of traffic of a website. The same phenomenon is seen in social media where people collect followers on Twitter or friends on Facebook. It is the general opinion that if you generate enough traffic, your on-line strategy is successful.But in our opinion the real value of your on-line presence is measured by the conversion rate. Meaning how many people who visited your website actual grabbed the phone, filled in a form, inscribed for an event, downloaded a PDF or whatever other goal you set to make this visitor a customer. A big part in turning visitors into customers is the visitor experience. In most cases he came on your site after a Google search,a click on a link in an e-mail or tweet. And from the moment this visitor lands on your website you need to make things as easy as possible. You want to direct him as fast as possible to the information he is looking for and present him this information as good as possible. If a visitor has to search how to navigate to other pages, has to fill in forms that ask to many irrelevant questions or there is no call to action, it can make the difference between a new contact or a lost visitor. So next time you look at your website, don't think about what you want to have on there, but think about what a potential contact expects to find and how you can help him as fast and good as possible. Ensure a smooth user experience, from the moment a potential client clicks on a link to your website until he dials your number and everything in between. The second thing you should start looking at is when you have set your goals for your website (inscribe for that newsletter, order a product, etc.) is which visitors you attract. If you have a local company, there is no use in attracting all kind of foreign traffic. So make an ideal client profile and match this to the visitors you attract. This will result in lower trafic ratings, but in much better traffic quality and a better conversion rating! So in the future when somebody asks you how successful your website is you can say, 1 out of ... visitors becomes a contact/client!