Viewing posts categorised under: Business Development

Why you should start blogging today!

Posted by WebM@ster in Business Development, SEO, Social Media | 0 comments


The power of blogging to reach huge audiences and prospective customers cannot be underestimated. If you want your voice to be heard on the social web, you need to have a blog. If you’ve just started blogging for business, focus on consistently giving your audience helpful advice that solves their problems. If you’re not 100% sure what kind of content to offer, survey your customers and ask them to tell you. Asking your customers not only gives you valuable insights about what they find useful, but can help to promote your blog as well. pr-social-media-platforms-research

Social Media campaigns work

Posted by WebM@ster in Business Development, Social Media | 0 comments


When a social media campaign is done right, more leads and publicity are generated for a business. In fact, 52 percent more leads were generated when marketers spent six or more hours a week engaging on social media compared to those who spent less time, this infographic suggests. Furthermore, 1 out of 3 companies say that Facebook is essential to their business. That is for both business to consumer and business to business ventures, the infographic says. Additionally, 80 percent of marketers say social content has been a primary factor in generating chatter and exposure for their businesses while 46 percent of people who use the internet say they count on social media to inform their decision before purchasing something from a company. It should therefore make sense that businesses which want to grow even in a competitive market should also focus on developing a successful social media campaign. Tips-For-Successful-A-Social-Media-Campaign-On-Facebook-Twitter-and-LinkedIn-Infographic

Don’t give up!

Posted by WebM@ster in Business Development | 0 comments


A lot of businesses intend to stick to their original plan and give up as this doesn't work. Here at Lime we believe that there are a million ways to achieve your goals and that sometimes you have to chance strategy or go in a different direction to achieve your goals. But for starters, just try your other 25 options first when plan 'A' doesn't work ;-)

Hierarchy has no place in your business

Posted by WebM@ster in Business Development | 0 comments


If you want creative, motivated employees, then hierarchy has no place in your business, divisions, departments, and management hierarchy have all lost their purpose. It doesn't matter who is doing the work; all that matters is that the work gets done--and done right so it's delivering value to your clients.

In this Flowchart, there is no such thing as "management." There are no departments. Those fancy job titles, like VP, executive, and manager are gone. Look at the organizational chart: Clients are now positioned up at the top, while employees make up teams stationed in the middle, and the higher-ups are no longer higher-ups--they are now known as "team support" and they reside at the bottom of the chart.

For this to work, managers can no longer act like managers. Typically, managers assign tasks, correct employees, and serve as an escalation point for a problem. Leaders don't do this. Leaders improve engagement and increase autonomy in everyone's work. As a result, people do something not because they are told, but because they want to produce the best work for their clients.

Valve, a software development company, has no bosses or managers employed. In their employee handbook, it's explained that co-founder Gabe Newell is not your boss or anyone's for that matter. The Valve philosophy is designed to get rid of micromanagement and processes that stifle creative thinking and productivity. It allows the ideas, goals, and accomplishments of the company to become the main focus... as they should be.

Create a Team Culture Below your clients, you need self-motivated, self-sustaining teams (instead of individual employees), and below them, your team support. This creates a culture where teams are pushed forward, rather than individuals. When everyone feels like they're on the same team, responsibility is shared throughout the entire company.

Encourage this through a team goal. These goals need to align between the team, the client, and the company. At my company, we have a team goal that we make sure is measured and improved upon every two weeks. Essentially everyone becomes a valuable asset. If even one person does not hold up his end, the entire goal (and organization) will be affected.

Don't Let Anyone Pass the Buck Flipping your organizational structure will promote a culture with client or customer satisfaction as the top priority. How? Because when something goes wrong and problems arise, everyone is on the same page to handle the concerns.

If someone needs help with a problem, you don't need to solve it--allow your team members to do it. Reinforce that there is no room for delegation, only for support from each other. Your team is encouraged to work together and bypass the departments that once divided them. No longer will you hear that the design team didn't get the required project to the marketing team on time. Everyone knows where everything is in the process, what goals and deadlines need to be met, and is able to work together to see everything goes as planned. Clients and customers in turn see zero disconnect, and passing the buck is no longer an option when satisfaction is on the line.

If you have the right people--your customers--at the top, everything else will fall into place.

How usefull is e-mail …

Posted by WebM@ster in Business Development | 0 comments


Before you have a look at the infographic below, look at your e-mail program and think about all the useless e-mail you receive and how much time you spend a day in reading/deleting e-mails ... Than consider when the last time was you actualy spoke to the people you send your last 10 e-mails too ...

source: stapledesign