When a social media campaign is done right, more leads and publicity are generated for a business. In fact, 52 percent more leads were generated when marketers spent six or more hours a week engaging on social media compared to those who spent less time, this infographic suggests.
Furthermore, 1 out of 3 companies say that Facebook is essential to their business. That is for both business to consumer and business to business ventures, the infographic says. Additionally, 80 percent of marketers say social content has been a primary factor in generating chatter and exposure for their businesses while 46 percent of people who use the internet say they count on social media to inform their decision before purchasing something from a company.
It should therefore make sense that businesses which want to grow even in a competitive market should also focus on developing a successful social media campaign.